Think, Decide, Vote, Act

John Thibault
6 min readSep 30, 2018

It isn’t as though people don’t want to vote, it’s just that they don’t want to make a decision.

“person holding a register early to vote sign” by annie bolin on Unsplash


Making decisions is hard because you always think in the back of your mind, did I make the right decision or were there other options open that I should have taken, other paths I should have chosen?

Politicians keep trying to get more people to vote and they tell them, “Get out there and vote.” Yet the turnout in midterm elections and even the general is generally lower than what we would hope for. So, is voting really hard? Is it hard to get registered? Is it hard to find the polling place? Is it hard to get an absentee ballot?

Maybe for some people it is, but if you got as far as getting a credit card, getting your cable tv turned on, going through high school, opening a bank account, passing a test, doing a quiz or driving a car, then getting registered to vote and getting to the polling station shouldn’t be that much more difficult. I don’t think the difficulty lies in the fact that people are required to take certain steps to accomplish a goal. I think once they hit the goal, once they hit the point where they need to take action, they are blocked by something, and what they are blocked by is a huge wall of uncertainty that stands in front of them. And what is that wall called? A decision.


We can’t make a decision. I was thinking about this because I was recently given the opportunity for a medical treatment to enter a clinical trial but you had to meet certain parameters. I looked at the requirements and it looks like for most of them I qualify. Some of them, I still don’t have all the information. But the doctor who mentioned it to me said the clinical trial was closing. So, there is an end date, meaning that if I were to proceed with a particular procedure and wanted to enter the clinical trial, I would have to jump a through a number of hurdles. But I could not take all day to do it. I would have to make a decision fairly quickly. Now, do I have all the facts I need to go forward? Well, for most of us, we never do.

My primary care physician is a pretty conservative guy. I know if I ran this by him, he would look at this and say, “Oh, you need to get more information.” I think that’s the stumbling block on…



John Thibault

Founder, CEO iLobby & Author How to Change a Law, SWAY and The Political Game. Change policy and see around corners.